When prospects can’t see the value, they won’t pay more and choose you. Use our VisibleValue® story services to understand, quantify, and communicate your value.
Schedule a Discovery Call Schedule a Discovery CallWe’ll bet that your company does something special and valuable for customers. Problem is, you aren’t getting full credit for it from many customers and prospects. Instead you have long sales cycles or get pounded on price by buyers who don’t seem to understand the value of doing business with you.
And your sales team lacks a great answer to “Lower your price!” or “Why should I buy your solution from you—especially when you’re more expensive?” They discuss your features and benefits, processes, quality, responsive service, dedicated people, and dependable integrity. Which is pretty much what your competitors would say, too.
You can solve the problem of too many customers prioritizing price over value—attracting customers willing to pay more for premium value, and getting paid what your solutions are really worth.
You need a value proposition that connects with prospects’ and customers’ most pressing concerns. If you don’t have visible value, Marketwerks can help. Using our VisibleValue® story development services, we make sure that you and your customers aren’t missing your biggest value. That’s how you win in non-price competition.
Clearly defined, compelling reasons to do business with you
Differentiation that makes your company stand out
A more confident, energized, resilient sales team
More prospects agree to meetings (even if not actively looking)
Prospects who are looking find you and raise their hands
Customers choose you even when you’re priced higher
Feeling great as you get on a roll!
Clearly defined, compelling reasons to do business with you
Differentiation that makes your company stand out
A more confident, energized, resilient sales team
More prospects agree to meetings (even if not actively looking)
Prospects who are looking find you and raise their hands
Customers choose you even when you’re priced higher
Feeling great as you get on a roll!
We have top-notch technical and production capabilities, and have leading corporations for customers. But we didn’t have a clear, compelling story that we could take out to new prospects and communicate to new markets. Marketwerks helped us develop our value story and structure an effective marketing and sales effort to help us grow.
When I need a dose of creativity, I turn to Bob Sherlock and his Marketwerks team. They helped my business reposition a newly-acquired product line, underscoring the total-cost-of-ownership benefits in order to enhance the product’s profitability. Bob’s quick assessment abilities, unique insights, and cooperative approach are an asset to any business.
Get clearer on your value story
Hear the Voice of the Customer (and non-customer)
Make your value fully visible
Prepare for launch
Enable sales performance
If prospects and customers don't recognize your value, let’s talk!
Let's Find Your Hidden Value
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