You hear yourself saying “Our industry has commoditized” and “We have idiot competitors.” On too many sales opportunities, it’s apparent right up front that you can’t make money—even if everything goes well. On the contracts you do enter, margins aren’t where they used to be. Non-price competition became a thing of the past. Your market has shifted, so you’re concerned that your once-profitable business model won’t work in the future.
You have some ideas for how to wiggle out of this bind. Maybe you’ve developed some exciting new solutions, or think about entering a new market. But you have to run your business day-to-day. You think about a better future, but realistically you don’t have time to develop a strategy, do the legwork to reality-test it, and move things forward.
Why remain stuck where you are? Marketwerks helps companies find ways out of unfavorable positions in commodifying markets.
We can help you discover and implement the simplest changes needed to revitalize your business model, using our ProfitProgress℠ strategy development system. As a result, you can grow both sales and margins.