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ProfitProgress℠ System

Revamp Your Business Model

Is it getting much more challenging to make money because your market shifted or matured? Using our ProfitProgress℠ strategy development system, you can retool your business model.

Set Up a Discovery Session Set Up a Discovery Session

Walking away from prospects because they won’t be profitable?

You hear yourself saying “Our industry has commoditized” and “We have idiot competitors.” On too many sales opportunities, it’s apparent right up front that you can’t make money—even if everything goes well. On the contracts you do enter, margins aren’t where they used to be. Non-price competition became a thing of the past. Your market has shifted, so you’re concerned that your once-profitable business model won’t work in the future.

You have some ideas for how to wiggle out of this bind. Maybe you’ve developed some exciting new solutions, or think about entering a new market. But you have to run your business day-to-day. You think about a better future, but realistically you don’t have time to develop a strategy, do the legwork to reality-test it, and move things forward.

Why remain stuck where you are? Marketwerks helps companies find ways out of unfavorable positions in commodifying markets.

We can help you discover and implement the simplest changes needed to revitalize your business model, using our ProfitProgress℠ strategy development system. As a result, you can grow both sales and margins.

Outcomes: ProfitProgress strategy system

1

Understand which aspects of your business model can continue, and which need to change

2

Find market spaces where you can be valuable

3

Enough customers choose you even when you’re priced higher, as you differentiate and win in non-price competition

4

You have a plan for balancing the short and long run needs of the business

5

Specific, time-dimensioned goals to align strategies and resources

6

Feel great as you get on a roll!

1

Understand which aspects of your business model can continue, and which need to change

2

Find market spaces where you can be valuable

3

Enough customers choose you even when you’re priced higher, as you differentiate and win in non-price competition

4

You have a plan for balancing the short and long run needs of the business

5

Specific, time-dimensioned goals to align strategies and resources

6

Feel great as you get on a roll!

Testimonials

Bob Sherlock helped us develop and implement our firm’s strategy. He also offered suggestions on other aspects of our business that saved us a lot of time and significant money. I would highly recommend Bob and Marketwerks.

President

International Consulting Firm

Bob Sherlock helped me get a better handle on what needs are present in the market and how to position my business to meet them. Bob provides a wide host of insights and wisdom to navigate the new business "launch."

President

Human Capital Services Firm

How We Work With You

Our work together using the ProfitProgress strategy development system always begins with a brief assessment and a “deep dive” Marketplace Sweet Spot Locator working session. This session will give you actionable insights into your business, and a chance to try us out. It’s the foundation for the subsequent stages of adapting your business model to a changing market.

  • Find your greatest strengths (some are hidden)
  • Uncover what’s working well in your business—and what’s not
  • Tap into the simple, powerful financial formula that powered GE's profit growth
  • Discover the simplest ways to revamp your business model
  • Hear the Voice of the Customer (and non-customer) for a fresh look at unmet customer needs and wants
  • Uncover why non-customers haven’t bought
  • Learn your greatest strengths (some are hidden)
  • Find out who has the problem for which you have a great solution
  • Develop a plan to improve your customer mix
  • Find a space in the market where you can differentiate yourself and win in non-price competition
  • Adapt what you offer to fit what enough customers will pay you well to do
  • Unbundle and redefine your product/service bundles to line up with customers’ value preferences
  • Estimate prospects’ ability to pay you what you’re worth
  • Develop additional revenue streams
  • Generate ways to deliver your solution in cost-efficient, asset-efficient ways
  • Decide which growth opportunity has the highest likelihood of success and best fit with your resources and funds
  • Make an implementation plan for the top priority opportunity with roles, action steps, budget and timing defined—and a part-time project champion that makes sure things happen
  • Line up your resources
  • Get coaching on implementation
  • Tweak your model based on results

Marketplace Sweet Spot Locator “Deep Dive”

  • Find your greatest strengths (some are hidden)
  • Uncover what’s working well in your business—and what’s not
  • Tap into the simple, powerful financial formula that powered GE's profit growth
  • Discover the simplest ways to revamp your business model

Customers & the Thorny Problem(s) You Solve

  • Hear the Voice of the Customer (and non-customer) for a fresh look at unmet customer needs and wants
  • Uncover why non-customers haven’t bought
  • Learn your greatest strengths (some are hidden)
  • Find out who has the problem for which you have a great solution
  • Develop a plan to improve your customer mix

Your Valuable Offering

  • Find a space in the market where you can differentiate yourself and win in non-price competition
  • Adapt what you offer to fit what enough customers will pay you well to do
  • Unbundle and redefine your product/service bundles to line up with customers’ value preferences

Your Revenue Model

  • Estimate prospects’ ability to pay you what you’re worth
  • Develop additional revenue streams

Your Operations Model

  • Generate ways to deliver your solution in cost-efficient, asset-efficient ways

People & Action

  • Decide which growth opportunity has the highest likelihood of success and best fit with your resources and funds
  • Make an implementation plan for the top priority opportunity with roles, action steps, budget and timing defined—and a part-time project champion that makes sure things happen
  • Line up your resources
  • Get coaching on implementation
  • Tweak your model based on results

If your market has shifted and
you need to adapt, let's talk!

Your revitalized business model starts with a phone call.

Schedule a Call

Next Steps

  • Schedule a call with Marketwerks
  • Tell us about your company and your goals
  • Get your questions answered
  • We'll propose a path forward
  • Come to agreement and get into action!
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