New Markets That Need You
Discover Your Ideal New Market
You may need to enter a new market to grow sales, but you recognize there’s risk when moving beyond your current business base. We'll help you look before you leap.
Set Up a Discovery Session
Set Up a Discovery Session
Discovering and entering a new market offers growth potential, but also risks.
Sometimes you just know in your gut that your company’s capabilities can be valuable to customers in markets you haven’t focused on. And you need growth to achieve your objectives. Yet you recognize that things will be different in a new market. Customer needs and priorities may be different, especially in the services that surround your products. The path to market may be different. You may face unfamiliar competitors. And those are just a few of the unknowns.
You know that plunging into a new market without first doing your homework could mean months or years of wasted investment. But you don’t have in-house staff with the time and strategic marketing skills to scout new markets in advance.
That’s where we come in. We help you organize what you already know about the new market, identify and prioritize what you need to know, and go find answers.
Project Outputs & Benefits
2
Evaluate the size and attractiveness of the opportunity
3
Determine ways that your company can stand out
4
Understand the market landscape and potential pitfalls
5
Define an action plan and next steps
2
Evaluate the size and attractiveness of the opportunity
3
Determine ways that your company can stand out
4
Understand the market landscape and potential pitfalls
5
Define an action plan and next steps
Testimonials
I was challenged by our CEO to survey customers’ opinions about a completely new product segment for us. With a very short deadline, Marketwerks accepted the challenge and delivered a professional market study on time and on budget. We were very pleased with the quality of their work.
Vice President - Marketing
Wholesale Distributor
In validating the attractiveness of a new category, your team quickly identified strategic pros and cons and important tactical considerations. Your deep experience, coupled with industry breadth, contributed to the insights we gained in the project.
Director - Corporate Planning & Business Development
Diversified Manufacturer of Consumer Durables
How We Work With You
We customize each project to meet your objectives. The following stages are typical.
Grounding
The first-pass market profile
Developing insights on
how to stand out
Recommendations and
action planning
- Understanding your company
- Identifying what you already know
- Identifying and prioritizing what you need to find out
- Deciding the running rules (e.g. if we should keep your company’s identity confidential when we do our interviews)
- Identify major suppliers, channels, specifiers and end users
- Map current market segments and paths to market
- Profile the buying process
- Estimate market size and growth prospects
- Understand differentiating capabilities vs. “table stakes”
- Find unmet needs and wants
- Determine ways that your company can bring something special to the market
- Define the customer segment(s) that really need what you can offer
- Develop strategy options and recommendations
- Develop action plan and next steps
- Understanding your company
- Identifying what you already know
- Identifying and prioritizing what you need to find out
- Deciding the running rules (e.g. if we should keep your company’s identity confidential when we do our interviews)
The first-pass market profile
- Identify major suppliers, channels, specifiers and end users
- Map current market segments and paths to market
- Profile the buying process
- Estimate market size and growth prospects
Developing insights on
how to stand out
- Understand differentiating capabilities vs. “table stakes”
- Find unmet needs and wants
- Determine ways that your company can bring something special to the market
- Define the customer segment(s) that really need what you can offer
Recommendations and
action planning
- Develop strategy options and recommendations
- Develop action plan and next steps
Ready to begin a discussion?
Let's set up a discovery session.
The new market insights you seek starts with a phone call.
Schedule a Call
Next Steps
- Schedule a free discovery session with Marketwerks
- Learn about our approach and what we can do for you
- We'll ask about your company and what you’re out to accomplish
- A summary of your situation and goals will be prepared
- Review options for scope, structure, fees and timing for the project
- We’ll send you an agreement and get going!
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