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Pricing Clarity Workshop

Find Where You Can Improve Margins

External and internal forces can easily keep your prices below where they could be. That sends margin dollars out the door that your business needs. Discover a process for pricing that leads to more margin—and more customers who recommend you and keep coming back.

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Ever find that your costs rise, but your prices don’t?

You recognize that you can’t go very long with margins shrinking because your costs rise faster than your prices do. But maybe you feel that there isn’t much you can do about it, that “the market sets our prices.”  Or you might say, “I suspect that some of our prices are too low, but I don’t know which prices, how much, or what we can do about it.”  Or that your key people aren’t all on board with pushing for improved pricing and margins.

Certainly, market forces will influence the prices at which your customers will buy from you. But as many companies have learned, some of the factors holding your prices down are internal. Some customers, on some products and transactions, would pay more if your company doesn’t give them the opportunity to pay less.

Get a better grasp of which constraints on price are real and which are imagined, and your profitability can jump. Marketwerks has a better alternative than living with unrelenting margin pressure. Our Pricing Clarity Workshop will help you see where you have more opportunity for pricing improvement than your team realizes, and more power to act.

Pricing Clarity Workshop Benefits

1

You can see where you may have been underpricing certain customers and correct that

2

Spot pricing execution problems where the prices you actually charged are below the prices you had decided

3

With visual reports, your people can see the need to change their pricing actions

4

Within weeks, you'll be able to identify specific opportunities to increase prices and gross margin

5

You can identify low-risk pricing moves that improve your sales and margins

6

Make better decisions and get prices consistent with what your services are worth

1

You can see where you may have been underpricing certain customers and correct that

2

Spot pricing execution problems where the prices you actually charged are below the prices you had decided

3

With visual reports, your people can see the need to change their pricing actions

4

Within weeks, you'll be able to identify specific opportunities to increase prices and gross margin

5

You can identify low-risk pricing moves that improve your sales and margins

6

Make better decisions and get prices consistent with what your services are worth

Testimonials

Was very impressed how you could extract data from our system and give us pricing reports. The recommended actions are in place… and contributed to 8 point EBITDA improvement.

VP Sales & Marketing

Consumables Manufacturer

Two years later a lot has changed at our company. I'm going back through the workshop we did together, and finding great value in some things that have really become relevant.

President

Software-as-a-Service Company

How We Work With You

We customize each workshop to meet your objectives. The following stages are typical.

  • Understand your history, key issues, and goals
  • Review samples of your existing reports
  • Use our Pricing Dash package to analyze a segment of your transaction data
  • Have your key people complete our Daring Caution Pricing ProfileTM
  • Review summarized results of the data analysis and the implications
  • Dig into the issues and opportunities you raised earlier
  • Use the Daring Caution Pricing ProfileTM to show degree of alignment
  • Using our framework, explore other potential improvement opportunities
  • Prioritize areas for future work
  • Decide next steps
  • Document findings, recommendations and action plan

Pre-Work

  • Understand your history, key issues, and goals
  • Review samples of your existing reports
  • Use our Pricing Dash package to analyze a segment of your transaction data
  • Have your key people complete our Daring Caution Pricing ProfileTM

Workshop

  • Review summarized results of the data analysis and the implications
  • Dig into the issues and opportunities you raised earlier
  • Use the Daring Caution Pricing ProfileTM to show degree of alignment
  • Using our framework, explore other potential improvement opportunities
  • Prioritize areas for future work
  • Decide next steps

Report

  • Document findings, recommendations and action plan

Ready to begin a discussion?
Let's set up a discovery session.

The pricing clarity you seek starts with a phone call.

Schedule a Call

Next Steps

  • Schedule a free discovery session with Marketwerks
  • Learn about our approach and what we can do for you
  • We'll ask about your company and what you’re out to accomplish
  • A summary of your situation and goals will be prepared
  • Review options for scope, structure, fees and timing for the workshop
  • We’ll send you an agreement and get going!
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