Grow your sales & margins

Aiming for growth?  We help you research and pick the right market opportunities, create more value for customers, get that value recognized, and use a Daring Caution approach to pricing. We serve manufacturers and companies providing B2B services.  

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Stand Out in the Right Markets

Sizing up a new market? Or looking for differentiation within your existing markets?

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Get Your Value Recognized

Do prospects and customers perceive the advantages of buying from you?

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Improve Pricing Management

What could your company do with a few more percentage points of gross margin?

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Bob and his team provided the skilled resources I needed to successfully identify and exploit new markets, and also helped develop some of the new service offerings required.

President
Industrial Manufacturing Company

Marketwerks & Daring Caution

Daring Caution

The Executive's Guide to Pricing Improvement

By: Robert F. Sherlock

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9/21/2014
The violin, like any stringed instrument, can be played by plucking it. However, that’s not the playing technique that brings out its best music.  In fact, as a plucked instrument its music is terrible when compared to a guitar or banjo. Positioning a business is a similar case....
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